|Critical Holiday Social Media Strategies
By: Cindy Wendland
According to VentureBeat, “Retailers can’t be successful this holiday season without a sophisticated social media strategy.” Their survey further found that 67 percent of marketers budgeted to spend more on social media this year than last. Small businesses are also stepping up the holiday social media marketing game and using consultants to help them. The past year has been about social media engagement and building a relationship with the customer. This holiday season, the rules have changed and the goal is sales, sales, sales.
When you are in the job market, you send resumes to land an interview. In the interview, you sell yourself and close the deal. Social media is the resume and the website is you. Your website has to sell people on your products and get people to buy what’s in their shopping carts. The social media messaging this year involves contests, discounts, special offers, and the accumulation of additional email addresses to market to in the future.
Some successful strategies involve customer reward programs linked to social media where customers get points for posting comments on Facebook and Twitter. Another strategy is a buy one, give one promotion. Especially during the holiday season, people are interested in giving to the less fortunate. Stores that donate an item for select items sold bring in additional sales. Discounts timed for the weekend or when you know your customers are online most are also key to spurring sales this holiday season.
Social media can be a major boost to your online sales this year, so sharpen that strategy and execute it.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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