|Is It Black Friday Already?
By: Cindy Wendland
Traditionally some of the best shopping deals come out on Black Friday, the day after Thanksgiving. It’s a time when many people do holiday shopping. When those shopping deals come out each year creeps up earlier and earlier. A few retailers made headlines last year by not opening on Thanksgiving Day, but waiting to offer specials on the true Black Friday. This year, more retailers are offering Black Friday deals already — two weeks before Thanksgiving.
Amazon is offering a countdown event to Black Friday and offering daily deals. Signing up for their emails will ensure you don’t miss anything, but if you do, don’t worry; you’re covered. You can go to the tab under Today’s Limited-Time Deals and click on Missed Deals.
Target is also offering Black Friday deals early. Their goal is to spur sales that have been sluggish since their data breach last winter. They are offering free shipping for orders under $50 up to December 20. This announcement brought them a short-term 30% increase in online shopping.
The hardest part as a consumer is knowing when one can get the best deal. Black Friday used to be “the” day to get the best prices. Now with deals released earlier, one never knows when there will be a better offer. For now, the deals are encouraging early sales. A retailer needs to do what a retailer needs to do to get sales. But how long before early sales diminish the big event of Black Friday?
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Roessleville, New York
Director of Marketing
San Francisco, California
Virginia Economic Development Partnership
Associate Creative Director
Well Done Marketing
Virginia Tourism Corporation
Analyst, Insights + Analytics
New York, New York
Director of Strategic Communications and A...
Software Engineer, Full-Stack
The Nielsen Company
Account Executive - Communications
New York, New York
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina
New Media Jobs