|There’s a Sense of Urgency with the New Echo from Amazon
By: Cindy Wendland
We have this gargantuan speaker sitting on our kitchen counter. It has some pluses to it. You can plug in your iPod or smartphone and it enhances the quality of that music. It’s black and dusty and just not attractive. We’ve talked about getting a new one to mount underneath the kitchen cupboard. Today, we saw that Amazon introduced the Echo, and we may just have found a solution.
Amazon is a great marketer and continues to get more customers through their efforts. Their issue of profitability is another story, but let’s focus on marketing. It is great to have a feeling of belonging and to get special treatment. We are an Amazon Prime member because the cost to join has already been covered by the free shipping charges from our purchases. We like that Amazon reminds us to use their Video service. They just offered the Fire Stick half-off for a limited time to Prime members, and we snatched it up. Now they are offering the Echo half-off to Prime members. That is a true loyalty special offer, but you have to pay attention, because it won’t last very long.
We bought some jewelry cleaner at the state fair this summer. The vendor went into his sales pitch, and we just said, “Sold.” We explained we had been thinking about it since last summer, so no need to try to sell us. Amazon will give you as long as you want to think about your purchase, but if you want the special pricing as a member, you need to act quickly. The sense of urgency Amazon creates is a good marketing strategy.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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