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Kevin Spacey Aids 'Call of Duty'
By: Cindy Wendland
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We were eating dinner out during the Packers–Saints football game and saw Kevin Spacey appear on the TV screen with the date of 11/3/14. He’s a great actor, and we were excited to see a new movie of his coming out. The ad progressed and we saw animated figures fighting. We realized it wasn’t a movie he was promoting but the video game Call of Duty.

Call of Duty is a game produced by Sledgehammer Games. Their new release is designed to bring in a new generation of Call of Duty players, or those who weren’t previously interested. Using Kevin Spacey as the voice and promoting the game brings attention to a game that has faded from popularity. This new release is very important to put life into Call of Duty.

The new release of the game will focus on the next generation of technology and especially the narrative with Kevin Spacey. Sledgehammer hopes it will spark interest in people who haven’t played the game in a few years. For Kevin Spacey, he sees his involvement in Call of Duty as a way to expand his fanbase. He has a new movie coming out — Horrible Bosses 2 — with Jennifer Aniston and Jason Bateman.

Call of Duty with Kevin Spacey should be a win-win for Sledgehammer Games and Kevin Spacey. Both will benefit from their involvement and ideally players and moviegoers will be the biggest winners.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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