Ello is committed to never becoming anything like Facebook. So committed, in fact, that the social site has secured a multi-million dollar backing from investors.
Ello sent out an announcement detailing its promise to remain ad-free:
There has been some speculation in the press since our launch 11 weeks ago that will someday be forced to allow paid ads on our social network.
With virtually everybody else relying on ads to make money, some members of the tech elite are finding it hard to imagine there is a better way.
But 2014 is not 2004, and the world has changed.
To assure that Ello always remains ad-free, today Ello converted to a Public Benefit Corporation (PBC).
A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.
The Ello PBC charter states in the strongest legal terms possible that:
Simple, beautiful, and ad-free.
Not a bad promise. The idea that Ello would be and remain free of ads and not tracking user information is helping to make the site attractive to users. Many people are fed up with the ads seen on Facebook, as well as have become concerned with the amount of data being collected by the site. But whether Ello will be the downfall of Facebook remains to be seen.