“We’re working to show you better, more relevant content” is perhaps the most dreaded phrase in social media. Just hearing it from your social media platform of choice is enough to trigger an eye roll. So, not surprisingly, Twitter’s recent announcement that it will be tweaking with the feed has many users annoyed.
Last week, Twitter posted a blog detailing a recent experiment:
“One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to follow is a great first step — in many cases, the best Tweets come from people you already know, or know of. But there are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.
For example, we recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics. Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them. These experiments now inform the timeline you see today.”
The response from Twitter users was swift, with many lamenting about how they just wanted to see tweets from who they follow, not what Twitter thinks they will find interesting.
Still, Twitter seems to think you won’t even notice how much better things have gotten. Hopefully you won’t notice if it gets worse either.