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Facebook Fighting Against Fake Likes
By: Jessica Cherok
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Facebook is fed up with scammers selling fake likes to businesses. Facebook is now talking about how these fake likes are hurting the company and businesses, all as part of National Cyber Security Awareness Month.

According to a blog post by Facebook’s security team:

Most people rarely come into contact with spam or other low quality content on Facebook, but we're constantly working to make our service even better. It's important to remember that fraudulent activity is bad for everyone—including Page owners, advertisers, Facebook, and people on our platform. We adapt our defenses constantly to stay ahead of spammers' techniques, and one area we've focused on for several years is fake likes. We have a strong incentive to aggressively get rid of fake likes because businesses and people who use our platform want real connections and results, not fakes. Businesses won't achieve results and could end up doing less business on Facebook if the people they're connected to aren't real. It's in our best interest to make sure that interactions are authentic.

Facebook recently won a $2 billion judgment against a company who sold fake likes on their site. The scammers will sell likes to businesses on Facebook, but the likes are often from fake accounts that only send out spam.

For more from the Facebook’s security team’s blog post, click here.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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