TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Local Food Truck for Dogs Makes National Splash
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Dog food and treat trends closely follow people trends. So, the food truck trend that is sweeping the nation naturally was extended to pets. Fido To Go is one food truck making appearances in Chicago and San Diego. This summer Milo's Kitchen — a brand of dog treats from Big Heart Pet Brands, parent company of Milk-Bone — launched the Milo's Kitchen Doggie Treat Truck to connect with pet owners and to bring their dogs their first authentic food-truck experience.

The campaign was done locally to meet with people and their pets one-on-one. Milo’s Kitchen is an upscale brand and offered upscale benefits to those who visited — think doggie selfies and a doggie lounge. It was a big hit. Considering that 46 million households own a dog and people like to have their dogs accompany them on outings, there is huge market potential. Dog owners also like to have their dogs share in their experiences. Feeding people food to pets is not a healthy option. The food trucks for dogs allow owners to cater to their dogs as they would to themselves while offering their pets dog-appropriate and healthy snacks and treats.

Milo’s Kitchen made a splash in local communities with their specially designed food truck. The experience generated so much buzz that Milo’s Kitchen went beyond all the local news stations and was a story on the NBC Nightly News. Milo’s showed that a brand can offer an engaging experience locally, which can deliver big results nationally.

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top