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Comcast Vows to Improve Its Customer Relations – Wow!
By: Doug Bedell
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Maybe now, or before too long, we'll be able to get a Comcast cable TV controller that doesn't strain our patience to use. Maybe. Philadelphia Magazine reports that Comcast has named Charlie Herrin, a 15-year veteran of the company, as senior vice president for customer service. He's charged with roaming across the cable giant to "reimagine the customer experience," a process Comcast Cable's president acknowledges "may take a few years."

However long it takes, there could be no nobler PR quest than Comcast seeking to be more responsive to its customers. This could be a shining example of PR's value. But we'll see. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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