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It's Okay to Critique...and be Critiqued
By: Dwayne W. Waite Jr.
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There are very few people on this Earth who are perfect at everything they do.

And we are being very generous when using "very few."

Everyone is capable of making a mistake, not crossing every "t" or dotting every "i," and that's okay. We realize that we live in such a hyperdrive world that it is easy to slip up. However, when we do slip up, or when we neglect to think every single scenario through, it is crucial for us to accept that fact and learn to grow from it.

Especially when it is pointed out to us.

We creatives can be a little touchy when we feel like our work is being criticized. Of course we do. When we create something, it is hard to step away from it to see how effective the strategy or artwork may be. It's hard to stay completely objective.

Even if we leave a little piece of us in our work, let it not get offended with upbuilding criticism. Even David Ogilvy stated that every time he wrote an important memo or letter — Ogilvy, one of the master copywriters of our time (whether actual or not) — he gave it to somebody to read, and he'd do it all over again.

We can't be critical of criticism.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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