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'You Are What You Wear'
By: Dwayne W. Waite Jr.
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The fascinating thing about human behavior is the fact that we search out elements that reflect our personalities. Our habits can give social scientists clues into our thinking, abilities, and intelligence. To think — our cursive being more sharp than round could be a hint if we're more logical than creative. Or the fact that we're left-handed or right-handed could give scientists an idea about what kind of car we would be more prone to appreciate.

The same goes for food. The adage "you are what you eat" is truer than people realize. Eating food that contains a lot of energy would make that person very active. Food loaded down with sugar and simple carbs would make that person lazier than others. There's truth behind those claims.

What about what you wear? Max Shoes and its agency Jung Von Matt believe that the same applies to the style of shoes one wears. Take a look at some of the ads they came up with (leads from Ads of the World).

Bringing in personification to advertising is nothing new. However, advertising has gone to shockvertising and other crazy techniques, so it is actually refreshing to see something so simple and effective. We hope that Max Shoes and its agency targets the ads well enough that it doesn't bother the people who really don't care how they look because, based on the ad, it really doesn't appeal to them. This ad is for the fashionistas and those who pour their personal brand into their fashion.

Kudos to Max Shoes and its agency in churning out some cool stuff. We hope it works for you.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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