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Process Questions for Measuring Digital PR
By: Doug Bedell
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Allen Mireles on The Vocus Blog supplies some context for the key question of measuring the effectiveness of public relations in its new digital setting. Clarity on aims and strategies is more important than it ever was, so Allen starts by asking, again, "Who are you trying to reach?" and "Where do you find them?" Old questions in a challenging new context. We'd advise hearing him out.  

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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