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George Takei’s Brand Mixes Honesty with Activism
By: Cindy Wendland
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We recently watched Star Trek IV: The Voyage Home. It was ironic how the Star Trek crew landed in San Francisco as we were discussing George Takei. He was great in his role as Hikaru Sulu. Since that time his activism and honesty about his personal life have become pillars in the strength of his personal brand.

TIME magazine profiled Takei as the documentary film about his life, To Be Takei, screened at the Sundance Film Festival. The film appears to be what Takei’s many fans love about him. People love learning the personal side of celebrities and Takei excels at sharing it.

Branding is about authenticity, and authenticity is about being clear about who you are and what you do best. Takei is crystal clear on what he does best, and his 7.5 million Facebook followers agree. He tries to help people understand issues surrounding World War II internment, the lives of gay men of color, and political activism. His approach is open and honest and sometimes humorous. 

The more we learned about Takei and the more posts we read, the more we liked him. He is genuine, interesting, funny, and had such a great background, traveling all over the galaxy. He is a gem to this galaxy as well and a great example of personal branding.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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