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Sacai: The Japanese Power Brand
By: Cindy Wendland
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Designer Chitose Abe from Japan started the Sacai clothing line in 1999 and then spun off the Sacai Luck brand in 2006. Her claim to fame is to take a classic, traditional item and change it in a way that has never been seen before. She says her inspirations come from daily life, and she is influenced by subtle feelings and discomforts to create something new.

Her brand was known mostly by people in the know until she showed her collection at Paris fashion week. Now she is more recognized for her casual chic lines for men and women. The beauty of a small designer before she gets too big is that her philosophy is easy to understand. She likes basic items but adds new details and dresses things up. She is known for quirky and innovative designs.

What is appealing about the Sacai line is that it has integrity. Abe takes her time and stays true to her beliefs. In fashion time, she took an eternity to open a flagship store, but she wanted to wait until everything was perfect. It is the same with expanding the reach of her brand. Her focus is on making more people aware of her brand. Whether additional sales happen as a result is secondary.

We value creativity, innovation, and integrity in a brand. Take a look at Sacai. It is all that and more.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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