TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Kind Healthy Grains Appeals to Your Health and Conscience
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
We are a holistic family. We limit refined sugar and flour. Some of us don’t eat any bread. Some of us are gluten sensitive. We aren’t the hippie-type family. We just feel better when we do these things. So when we are going up and down the grocery store aisles, we look at ingredients and brands and assess quality. Kind Healthy Grains makes it into our shopping cart. Learn why.

Kind markets their products as "healthy." Their tagline is “ingredients you can see and pronounce.” The benchmark for healthy products is an ingredient list that is short. The shorter the better. The easier to pronounce the better. Kind makes it clear on their packaging that the product is gluten free. Check — that’s what we want. Non GMO. Check again — we don’t want any genetically modified food going in our bodies. For an extra gold star, 0g trans fat. That is why Kind Healthy Grains made it into our cart.

Kind branding is all about being kind to your body, taste buds, and your world. They strive to show consumers that you can have healthy AND tasty, convenient AND wholesome, economically sustainable AND socially impactful. We have always been a fan of AND rather than OR. Why make choices when you can have both? Kind agrees.

We are also a fan of the socially impactful aspect of Kind’s branding. They stepped it up by partnering with Kevin Durant. From their website: “Strong and kind are two words you don't see together every day. We've teamed up with NBA All-Star Kevin Durant to prove the best way to show strength is to choose kindness. And to play it forward even more, KIND is donating $1 million to the Kevin Durant Charity Foundation to create specialized education and after-school programming for at-risk youth to teach them how to be STRONG & KIND.”

We appreciate having good offerings in the grocery store, and we appreciate companies spreading the message of kindness. Great healthy, responsible branding!

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top