|Groceries Delivered to Your Door by Uber
By: Jessica Cherok
How could Uber get any better? By offering a same-day grocery delivery service, obviously.
The new Uber service, The Corner Store, is available as part of the company’s smartphone app. Customers can log in, pick from over 100 competitively priced items, and have them delivered to their homes with no delivery fee. Currently, the feature is only available in Washington D.C., but if successful, Uber could expand services to other cities where the car service operates.
Uber isn’t the only company offering grocery delivery services. Google has Shopping Express with Whole Foods and Costco in San Francisco, LA, and New York, and Amazon has AmazonFresh in California and Seattle.
Select the items within the Uber app, and a personalized shopper will pick out your items in store, which are then delivered to your home within two hours.
The new feature is seen as a way to retain Uber drivers, almost all of whom work as freelancers for the company. When times are slow, Uber risks losing drivers to other activities, making it harder to guarantee services to their customers. By adding grocery delivery to their list of services, Uber can keep drivers occupied during off-peak hours.
The Corner Store is available Monday through Friday from 9 a.m. to 9 p.m. in select neighborhoods of D.C. If successful, the Corner Store will continue growing and expanding.
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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