|Shampoo Makers Get Ready to Reinvent Your Brand!
By: Cindy Wendland
We used to use Suave shampoo growing up. Once we were old enough to choose our hairstyle at the stylist, we ventured into “better” shampoos and used Nexxus Humectress. From there. we tried all kinds of high-end shampoos and styling products. Once we became parents and adopted a holistic lifestyle, we were interested in shampoos that were sodium laurel sulfate free. (We didn’t want all those chemicals in our environment.) So now it seems natural to give Purely Perfect shampoo a try.
Purely Perfect has a cleansing crème that takes the place of shampoo, and because it is gentle and not a harsh cleanser, there is no need for conditioners. Purely Perfect doesn’t have detergents, silicons, or sulfates in its list of ingredients. Instead, it uses aloe vera and essential oils to do the cleansing job without harming the hair.
A big question is whether the cleansing crème also functions as a detangler. For people with long hair, using a conditioner is important in being able to easily brush out the hair. We hope that it does, or an additional product will be sorely needed.
Michael Gordon, the founder of Bumble and Bumble, is the impetus behind the anti-shampoo movement. He has goals with these new products: prevent color fade, minimize time in the shower, and save the environment. Those are all admirable goals.
The price point is quite high, but the product is highly concentrated, so you shouldn’t need much. If Purely Perfect delivers on its goals, it is definitely worth trying and will be shaking up the hair care industry as others try to catch up.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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