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Live-Action Game is Drawing People to Budapest
By: Cindy Wendland
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Play up your strengths. Location, location, location. Society is bored, so entertain them. In Budapest, the game Claustrophilia delivers on all three and is drawing people to Hungary. Claustrophilia by definition means "to derive pleasure from being in a confined space." That is exactly what the live-action game delivers — you play a game of trying to get out of a locked room by solving puzzles to find the key to freedom.

Budapest has many abandoned buildings that work well for this kind of game. Turning that real estate into something profitable makes sense. People don’t find out the location until after they sign up. It seems that society is so numb and bored that to find enjoyment we have to test our abilities to solve puzzles and use clues to try to escape from a room. Very few teams actually accomplish it without assistance.

This harmless fun is spreading across the globe. You can now partake of this in Las Vegas, New York City, San Francisco, Houston, Chicago, and Seattle, as well as Toronto and Vancouver.

It is a great team-building exercise and companies are using the game in addition to tourists. But can room-escape games be branded? Can they be kept fresh and fun enough that people continue to play? The novelty and uniqueness of the game are making it attractive right now. How the game evolves over time will determine its success.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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