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What's in A Name?
By: Dwayne W. Waite Jr.
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Too often does our society get so caught up in the mainstream of celebrity gossip, soft news, and infotainment that it takes hard-hitting or whimsical perspectives to really get a point across. Today, we are going to take a look at two very different styles, though both are using the same tactic.

We'll start with the funny one.

One thing that catches our attention is names, especially names of celebrities and other famous people. ESPN ran a spot last year that emphasized the way we look forward to meeting a famous person, only to find that somebody else could also have that name. It's interesting because when we hear "Michael Jordan," only one person, one legend, comes to our minds. It is "inconceivable" that another person could have that name. Yet, as the spot points out, it definitely happens.

 

The second one is a little bit different.

The tactic is the same — using famous names to get a point across. The names of these famous people are the same as these "regular" people. 

But the regular folks aren't very well remembered. 



These are British men who died in the First World War. The campaign is being done by Royal British Legion, an organization that also created a website called Every Man Remembered; an awareness piece that states that although the people who had these names weren't famous, they should still be remembered.

One good tactic, two very different messages. Both, in our opinion, very effective.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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