TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Are L’Oreal’s Pore Vanishing Claims True?
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Our mothers used to only worry about laugh lines, and for some reason they seemed to age beautifully. Now there are so many products focused on reducing the appearance of wrinkles, brown spots, and reducing pores. When did the discussion on pore size heat up and a new category of skin care products emerge?

According to new research conducted among more than 2,000 adults in February 2014 by Harris Poll on behalf of L'Oréal Paris, nearly half of women (45%) wish they could change the size of their pores and almost one in three women (28%) are more concerned about their pore size than wrinkles. This obsession has even led dermatologists to coin the term "porexia" for those who have a neurosis about their pores. We don't need more neuroses. This is crazy!

On L’Oreal's website, they explain that although your pore size is determined by genetics, pores can become enlarged and stretched out overtime as they become clogged with dead skin cells and oil (excess sebum). Our pores tend to get bigger and become more visible with age as the skin begins to lose its elasticity. This all seems logical, but just like we believe there are some “Hallmark-created holidays,” is this a skin industry–created problem? Has the skin industry advanced so much that they have solved all our problems and have had to look harder and closer to find something else to correct?

L’Oreal is a powerful brand. Their new product, Youth Code Pore Vanisher, claims to make an instant difference by minimizing the look of pores with a soft-focus finish. Doesn’t that sound like a Photoshop effect? Could we Photoshop our face before leaving the house? Perhaps 3D printers should focus on that. Or perhaps we should just leave the house au naturel and let our inner beauty shine.

Taking care of yourself is important, and there are so many levels on which to focus — health, diet, exercise, spiritual, mental, relational, and more. Beauty is an area on which to focus, too. The better we feel, the better we treat ourselves and others, and it ripples outward. If the product works and makes people feel more beautiful, super. L’Oreal says the product is clinically tested with two asterisks. The two asterisks reveal the product is in a clinical study, which means results are pending. So, L'Oreal is not certain yet if the product delivers on the claims.

Apparently women care about the size of their pores and L’Oreal claims to deliver a solution. That’s great marketing — if it’s all true.

   

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top