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PR's Turnover Rate Calls For Leadership
By: Doug Bedell
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Did you know that PR firms tend to have a high turnover rate? If you do, you may be trying to do something about it. But what does it take to retain good people? Leadership, of course, an ofttimes daunting concept. Laurent L. Lawrence, Associate Director of Public Relations for the Public Relations Society of America in New York, takes a look on PR Newser at the craft's turnover problem, linking it to four factors that require pondering — and leadership to reverse them. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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