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Perverse PR: Russia Forgets About Empathy
By: Doug Bedell
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A couple of the cardinal principles of effective crisis communication are candor and empathy — identifying with the legitimate concerns of people caught up in a disaster. Russia, though, didn't take the course. Vladimir Putin's PR strategy, says an expert observer in a Canadian Broadcasting post, "resembles that of the Soviet era: 'massive propaganda, disinformation and counter-propaganda.'"

You've virtually got to read of Russia's response to the horrendous disaster of Malaysian Airlines Flight MH17 wearing a face mask of your own. Catherine Fitzpatrick says Russian officials are trying primarily to influence their own people. But that's not PR, it's propaganda. Most of us have learned the difference by now.  

(Photo: Australian Broadcasting Commission)

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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