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Francophile Branding During Bastille Days
By: Cindy Wendland
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Local events and festivals are great things to tag on to with your brand. Bastille Days tends to be a more upscale festival, so higher-quality and cultural products fit better with this crowd, but you can make most products fit. The annual French holiday commemorating the storming of the Bastille and the start of French independence always takes place on July 14, but some cities celebrate all weekend long. Your social media posts can tie in for several days.

In Paris, the day starts with a military parade on the Champs-Elysees and ends with fireworks over the Seine and Eiffel Tower. Five cities that are highlighted on Business Insider for knowing how to celebrate large during Bastille Days are Brooklyn, Seattle, New Orleans (the rowdiest celebration), Milwaukee, and Philadelphia. In Milwaukee, chef, wine, and cheese demonstrations take the culinary side of the fest up a notch, while the Alliance Francaise culture tent reminds festival-goers Bastille Days is a cultural event, too. Roaming minstrels, fire throwers, face painters, and stilt walkers make the event festive.

If your brand ties in easily, promotions and marketing during this event can build loyalty. If your brand doesn’t tie in, a few French words on Facebook and Twitter and some thoughtful wordplay can grab attention of your followers. Just like everyone is Irish on St. Patty’s Day, feel free to be French during Bastille Days and celebrate your product.

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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