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PRSA Called on the Digital Carpet
By: Doug Bedell
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Could it be that the PR industry's professional society is light on member relations? Carrie Morgan, a digital PR consultant in Phoenix, Arizona, thinks that's the case with the Public Relations Society of America, and has issued a web-prominent explanation of why she thinks PRSA isn't providing members with enough "fresh thinking and digital strategy" for their hefty dues payments. "As an organization," she writes, PRSA "is falling further and further behind..." Oh dear, sounds like a truly relational response is called for.

(Please note PRSA's response in the Comments section below.)      

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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