TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Brazil's World Cup Shaping Up as a PR Debacle
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
The World Cup soccer matches about to get underway in Brazil are unfolding, in PR terms, like a ball kicked wildly over the net. Brazil, apparently, isn’t ready for the games, despite having spent an estimated $11.7 billion on them. The matches being held at 12 new and refurbished stadiums figure to be a demonstration of how effective public relations need to stem from leadership and a shared reality of competence and vision, or else disaster looms.

More from Forbes.  

   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top