|Famous Dave's Adds a McTwist
By: Len Kornblau
Famous Dave's has appointed former McDonald's USA President Ed Rensi to be its CEO, dropping the "interim" tag. But we all know every CEO is really interim.
Ed is a really good restaurant guy and took the heat for a McDisaster with the McLean Deluxe, the low-fat burger that really had insufficient taste to be successful. But it WAS a good idea!
However, that conjures up some interesting possibilities — OK, speculation — on what's in store for Famous Dave's. Like:
I can hardly wait for the drive-thru!
Dave's Special Sauce?
Two all-pork patties, etc.?
Pulled pork on a bagel for breakfast?
Angry Birds instead of Monopoly?
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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