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Is Reading Rainbow Coming Back?
By: Jessica Cherok
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Hooray! Reading Rainbow is coming back! Thanks to over $1 million in Kickstarter funds, we are well on our way to getting back the beloved children's show.
 
For children of the 1980s, it sounds too good to be true. And that's because it is. The Kickstarter campaign will not revive the classic show, but fund the Reading Rainbow tablet app and a web-based expansion featuring tools for teachers and kids.
 
It also won't be free like the PBS show was.
 
After the show ended in 2009, LeVar Burton bought the rights to the show and its name. He put the campaign up on Kickstarter in order to bring it back and teach literacy skills to children.
 
However, its revitalization as a for-profit product has many people upset. After all, if the original intent of Reading Rainbow was to bring reading to millions of children, was so loved and free, why doesn't PBS simply bring the show back?
 
The show was cancelled in 2009 because the producers and PBS didn't want to invest more money into its production. They agreed that it was no longer teaching effectively. It's interesting to note that they decided that they didn't want to put less than $200,000 toward its continued production, believing it would be a waste.
 
Clearly the $1 million+ that Kickstarter has garnered proves them wrong.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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