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The Barbie Project
By: Dwayne W. Waite Jr.
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The newest thought in today's society is that everything we are exposed to needs to reflect what we think, need, breathe, and trade. Our society has become so fragmented, so pigeonholed, that many people are not able to easily listen to the other side's position without getting turned off.

More than politics, mind you.

We are the perfect example. Our house is full of natural foods; if we saw a commercial with foods pioneered by those big Agri-brands that alter the nutrients of naturally occurring foods, we might have some disagreements. Then again, we try to avoid them.

The same goes for body image. Now parents are trying to avoid bad influences for their children for fear that a bad turn may lead to a decrepit period of life.

We're not saying that it never happens. We're saying that the probability of "life outcome vs. life phase" is geared more towards the latter.

in any case, this post is about the life of Barbie.

Mattel, the company that owns the franchise, created a campaign that focuses on how children and their parents play with Barbie. It's very interesting, for not once did parents have to interrupt to show kids how truly unfair the Barbie is, or how unrealistic the Barbie doll is.

Not at all. No, in fact, one of the girls was more interested in showing her parents how Barbie liked to divebomb more than anything else.



So let's hold on to the condemnation of a figure and clutch to a "hero" like Lammily before we check the facts.


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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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