|A Sirius Problem
By: Len Kornblau
It’s often said that monopolies provide the worst customer service because they really don't have to provide good service. After all, what are your alternatives?
SiriusXM falls into that category. Since there are no satellite alternatives, you can opt for traditional radio or put up with horrible customer service from SiriusXM.
Eventually, more and more folks will drop the increasingly costly SiriusXM and return to the radio we used to love and hate. Why pay for terrible customer service and the usual complaints as well?
That is going to be a boon for local advertisers who can’t afford TV and are unsure of how to use digital and social media to their advantage. As more folks return to terrestrial radio, ratings increase and the medium becomes more valuable to advertisers.
Plus radio provides a theater of the mind. Sounds provide pictures. Music helps soothe, or rock. And there are contests and promos galore.
What goes around comes around. And SiriusXM deserves its fate.
Welcome back, Ws and Ks.
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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