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Mega-Split: Publicis and Omnicom
By: Len Kornblau
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It had to happen, right? The mega-merger between Publicis and Ominicom is now a mega-split.
 
It’s the biggest split since...whom or what? Desi and Lucy? Jen and Brad? AT&T and the Baby Bells?
 
But where would all those egos fit? Is there an office big enough? Are there enough titles? Are there enough stock options?
 
We know advertising is an ego-driven business. Just look at the names of the agencies. Add a partner, add a name.
 
Buy the agency, drop a name. Or two. Or three. Or all.
 
But it does conjure up some interesting names of the mega holding company.
 
Try PubliCom.
Or Omnicis.
Or Omnipube.
Or Omniscient.
Or Pomnicis.

How about just Ridiculous?


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About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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