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Will Target Savings Have Us Doing Cartwheels?
By: Cindy Wendland
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Do you ever look at the inserts in your credit card bills? This time we looked and were introduced to Cartwheel by Target. Cartwheel offers additional savings on products in store.

Cartwheel seems similar to the deals the grocery store offers, where you add coupons online to your frequent shopper card so that you don’t have to clip coupons. Target allows you to choose your savings from many discounts online. You then either print out the barcode of your savings or you take your smartphone to the Target store. At the checkout, you show the barcode to the team member checking you out. They scan it and you save on all the offers you put in Cartwheel.

For people who want to save more and are willing to put in the time, it is an easy way to get more savings. From Target’s perspective, you are now spending more time on their website (a good thing), browsing through more of their product lines (even better thing), and making a decision to save in the store (the best thing). Once people put forth the energy to accumulate coupons (even if online), they don’t like to see them wasted, so it further encourages a trip to the store.

Target also gamified their savings program with badges. They say, “Explore more to save more. Badges can earn you more offer spots.” From browsing through a few categories, we earned two badges — a star collector and a racecar. Our messages were:
  • You’re a star! You just unlocked the Star Collector Badge by adding an offer from a Collection. If only all stars were that easy to capture…
  • Rev your engines! Here’s a badge for you from #42! Now speed your way to great deals.
We then clicked on so many items that our cart became full, so we started deleting items. (We were trying to get all 9 badges at once but quickly lost interest.)

Overall Cartwheel seems like a strong brand extension to promote the savings aspect of shopping at Target, and it’s kind of fun!

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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