|Know Your Customer on Mother’s Day
By: Cindy Wendland
The smart marketers make any product seem appropriate for Mother’s Day. The typical gifts are jewelry, flowers, and gift cards, although homemade gifts can be the most touching. Many online sites offered suggestions on what brands to offer to Mom.
A top-advertised item is 100 long-stem pink roses from Home Depot for $100 with free delivery. If roses are her thing, then by all means consider this gift idea. If she is just a flower lady, then a rich blue hydrangea for only $20 may be more impactful (found at a grocery store or florist).
Another item found on Groupon is an MLB Official Mother's Day Commemorative Baseball by Rawlings for $29.99. Again, if baseball is Mom’s big passion, this is a great gift. A more meaningful gift might be to take her to a ballgame with the whole family. Moms love family time.
According to Huffington Post, some mother-approved gifts are a diamond tiara, a trip to Paris, or dinner with Channing Tatum. Most moms won’t be getting those gifts, so they offer up some other mother-approved gifts. None were overly exciting.
Stores do a good job when they offer something unique, not overly pricey, and useful. Pinterest is a fabulous place if you want to make a gift. Vogue broke moms down into several types and then offered five or so gift ideas in different price ranges. Their categories are: artsy, old-fashioned, sporty, culinary, modernist, expecting, eco, career, bohemian and musical. Hopefully Mom will like how she is categorized!
The real key on Mother’s Day is to know your customer — know your Mom — and get her what is meaningful to her. It will be different for each Mom. Put yourself in her shoes and think of ways to show appreciation, give her a break, and show your love. This isn’t a whole lot different than catering your product to your ideal consumer. After all, no one is more ideal than Mom.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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