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Boom Chicka Pop — Grow Some Boom!
By: Cindy Wendland
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It sounds like a children’s book. In actuality, the name is close to an old campfire song called Boom Chicka Boom and the name of one of Johnny Cash’s albums. Boom Chicka Pop is actually a health snack recently introduced by Angie’s Artisan Treats from Minnesota.

Angie’s is a home-grown business that got its start selling kettle corn at outdoor events and then became the official kettle corn of the Minnesota Vikings. From there it expanded nationwide. They recently worked with an agency to help them develop a new health snack and an attitude to match. Boom Chicka Pop was born.

The brand attitude is light, sassy, and fun. The packaging is bold and bright. The product claims are straightforward: naturally simple, totally fantastical. It is also a non-GMO project verified product and certified gluten free. It truly is healthy.

The product is targeted toward smart, funny, health-conscious women. The packaging even has messaging hidden under the package seam. In one case, the message said, “All any girl ever wants in life is graceful acceptance of her 5th grade haircut.”

The company encourages you to love your fairy snackmother. It’s fun, it’s light and it’s tasty. Boom! 

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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