|On Social Proof
By: Dwayne W. Waite Jr.
Enough research has been done not just to suggest, but to determine that our overall consumer population would be unable to accurately describe why they made a certain decision.
Either their brain tries to reconcile the purchase so it doesn't have to feel disappointing, or we want to feel like we used our conscious mind, though the unconscious probably did most of the heavy lifting.
Being an observer — a people watcher — is hilarious. One of the major activities people fall victim to is the idea of social proofing; when consumers choose an activity, good, or service based on the fact that they would be accepted into the respective community.
People succumb to social proofing because it's easy. It eliminates the consumer's need to make a hard decision. Other people will like it, those who aren't supposed to like it won't, and it provides that sense of belonging.
Who would pass off not making decisions?
Social proof is a wonderful tool when trying to get communities together, and an awesome way to attract talent.
And if social proof gets people to buy, then why not?
Senior Communications Specialist
Digital Marketing Analytics Manager 111303...
New York City, New York
Sr. Director of Product Management
Public Relations Senior Account Executive
Public Relations Account Executive
Inside Sales Rep / Trainee
Personal Hearing Centers
Saint Joseph, Michigan
Director Account Services
Director of Digital Strategy
Marketing & Communications Manager
Creative Writer / Content Designer
Golin Public Relations
E- Communications Coordinator
Durham, North Carolina
San Francisco, California
Program Coordinator 113865
New Media Jobs