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Better Pay for YouTube's Top Channels
By: Jessica Cherok
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Becoming a YouTube sensation may get you more than just millions of views. YouTube has announced that it will start giving its hottest stars promotional spots and premium ad rates.

So now, if you are one of YouTube’s top 5%, you could find yourself with a pretty sweet spot on subway ads to billboards to national ads on ABC Family and the CW. True, this move will further the commingling of traditional broadcast and amateurs, but it also gives the amateurs a chance to go from small time to big time.

And, of course, the compensation for its top performers could be significant — at least when compared to the previous revenue structure, which largely favored Google and YouTube and did very little for the content creator.

Google points out that the problem is not in the amount they pay to the creators, but in the fact that there are simply so many videos on the site that the ad money generated is spread very thinly. This new system, also known as “Google Preferred,” would correct the issue.

If successful, bigger and bigger companies could seek to put their ads on top-performing YouTube channels, thus increasing payment to the creators.

   

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About the Author
Jessica Cherok is an advocate for online privacy, campaigning for ethical data practices and the protection of personal privacy.
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