|Adidas, Chelsea FC Launch
By: Dwayne W. Waite Jr.
Although soccer is growing in the United States, nothing the U.S. has comes close to the type of loyalty and fanfare of international, top-tier soccer. For example, the Chelsea Football Club, a team formed in 1905, have people who love them, and people who cannot stand the sight of them.
Good news for those who love Chelsea. Adidas and the club paired up to launch the "Forever Blue" campaign, a campaign that announces the new home kit (uniforms) for the team.
The activities associated go a bit beyond what we in the U.S. would typically see. The video below shows some of the Blues' best players and had them sculpted in famous physical poses.
It's cool to see how into the game Adidas and the players are. We could only imagine how excited the club's fiercest fans were when the video and the uniforms were released.
Good sporting clubs do a fantastic job at giving their fans what they want. And the Blues and Adidas do it again.
Assistant Campaign Manager (AE)
The Ad Council
Washington, District of Columbia
Sr. Digital Producer
Strategic Communications Manager
Valent USA Corporation
Walnut Creek, California
Project Accounting Specialist
San Francisco, California
Account Executive(Brentwood, TN)
Brand engagement director, culture transfo...
New York, New York
Recruiter North America
Santa Monica, California
Interactive Account Supervisor
Email Campaign Developer & Deployment Spec...
Arlington Hts, Illinois
Creative Services Manager
Professional Photographers of America
Account Executive - Non-Sales Position
Designer/Front-End Web Developer
Center for Educational Networking
New Media Jobs