|Why Google Glass is Public for a Day
By: Dwayne W. Waite Jr.
In case you haven't heard, Google is expanding its Explorer program to the United States public for only one day, starting on Tuesday, April 15, at 9 a.m.
This kind of "limited quantity" tactic (in sales academia, the "standing room only" closing method) is used for a number of reasons. And Google has a very good reason to use it.
The Glass program, right now, has more haters than users. Writers and tech geeks are wondering if the consuming public is ready for Glass, and on the flip side, wonder if Glass is ready for the public.
When doubters call, what does a brand do? It answers.
Yet, answer carefully. Google set a limit on quantity and time to enter into its Explorer program. Those who have begged for Glass will be able to test themselves and see what tidbits of information they've heard are fact or myth.
It's clear that Google is still trying to work out the kinks in Glass. This one-day release is way too methodical to think otherwise. It may just be looking for an excuse to accept a crowd of people into its Explorer program. It could be a method to generate more positive news about it.
But Google is right; design is too important to be left to designers. Getting more public involved is a good thing.
Digital Marketing Coordinator
Laguna Beach, California
Marketing Outreach Coordinator
San Mateo County Transit District
San Carlos, California
Chief Marketing Officer
Americans United for Life (AUL)
Advertising Account Executive
Community Manager (part time)
Account Supervisor, Real Estate- NYC
New York, New York
Social Media Art Director / Production Art...
Alliance Marketing Partners
Interactive Graphic Designer
McCullough Creative, Inc.
Search Engine Optimization Specialist - Mu...
Cox Media Group
Digital Project Manager
Senior Account Manager
Snow Companies, LLC
Account Manager, Ad Agency
San Francisco, California
Hendricks Commercial Properites
New Media Jobs