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Case Studies as Sources for Content Marketing/PR
By: Doug Bedell
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Case studies that may be gathering dust in your files can now be used - with or without names - as content marketing/PR tools on the web.  David Libby, in a Business2Community post, lists six ways in which that can be done, starting with "turning case studies into blog posts." 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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