Are We Headed for a Dismal Information Future?

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By: Doug Bedell

A Nielsen study commissioned by inPowered shows that the press is still the most credible source of public information, much more so than content marketing, which is troubling, given that the press - newspapers and magazines - is fading in scope and authority. Both Sarah Skerik, of PR Newswire, and Chad Pollitt, of digitalrelevance, discuss the Nielsen study as of great significance to PR practitioners, which indeed it is. Though not necessarily because it insures the craft's future.

The question arises, where will people be turning for reliable information years into the future? Will PR people be scampering to sell "content" to a jaded public? And where would that leave reliable comprehension of just about anything?

Sorry to leave you with such dismal thoughts for an April weekend.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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