By: Len Kornblau
The hottest new recruitment trick, er, ah, tool, is adult internships.
That’s where agencies hire experienced people currently unemployed or significantly underemployed and train them in new media.
They pay them nothing or next to nothing.
And may not hire them when the internship is done. And no one else will either. It’s called age discrimination.
Meantime, the agencies offering the internships are getting essentially slave labor, disguised as a benefit to the needy.
What the agencies should do is hire these people. Pay them market wages for their skills, then add training to increase their skill set.
The advertising industry is supposed to consist of innovators. Calling this travesty by another name is still a travesty. Let’s get ahead of the curve here. First, hire the talent and then develop them, no matter their age.
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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