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'Noah' a Wash at the Vatican
By: Doug Bedell
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Russell Crowe and his party of "Noah" colleagues went two-by-two to a general audience with Pope Francis, along with about 80,000 others, but were unable to get a papal blessing for their "biblical" film. This Pope continues to impress with his sensitivity to values higher than publicity. Indeed, he demonstrates the truly relational nature of public, or papal, relations. Genuine value and heartiness, not glitz. Weeks of Crowe's tweeting didn't yield a meeting.

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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