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We Mock, Yet We Stand Still: The Generic Brand Video
By: Dwayne W. Waite Jr.
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Listen, we are down for some parody and mockery from time to time. Especially when it comes to self-deprecating humor, or a satirical perspective about the industry or society we regularly engage in.

But sometimes a little more is required.

The "This is a Generic Brand Video" video has hit almost every major advertising and marketing blog and has been receiving huge laughs and hopefully reflections. It is made up of stock photos and videos from Dissolve, and comes with an all-too-familiar voiceover that narrates the absurdity we put our agencies and brands through.

Haven't seen it yet? The video is below.

What did you think?

We think it was enjoyable, and the video creators are right; that looks like 96% of the brand videos that are made. 

So what do we do? Do we just laugh it off, say, "yeah, that's totally what we do," and move on? Or can we actually do something about it?

What we love about our advertising and marketing colleagues is that they are incredibly aware of the faults of our industry. What we hate about our industry is that no plurality or head leadership cares enough to address them.

And no, we don't mean to jump on a pedestal to decree the faults of our kin; we went the education route to root out this comfort with mediocrity. From our recent experience, education is certainly doing us no favors.

Hopefully more creative like this will move others to actually want to change. Aren't we tired of poking fun at our industry yet? Or will it take a reputable outsider to cast more light on AdLand's blemishes?

Let's hope we start fixing our problems before that happens.

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About the Author
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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