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Pinterest Branding Success Stories
By: Cindy Wendland
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Just when you think you have your social media under control — you’re scheduling content-rich tweets and Facebook posts with HootSuite — you read about Men’s Health, Lowe’s, the Four Seasons, and Nordstrom doing amazing things on Pinterest. Don’t worry. Learn from the best and build your own Pinterest strategy.

Are you responsible for an online magazine? A top Pinterest board of Men’s Health is their MH Covers. It’s great to scan through and see who all has been featured. It shows the depth of their brand. Two personal favorites are Barack Obama and Paul Walker.  

Are you a hardware or home improvement business? Lowe’s is using Pinterest as a knowledge base and affirmation of content they put out to customers. They strongly encourage DIY (do it yourself) projects so customers buy more materials from them. They follow what people are receptive to and leverage it. They found it a great way to see customers view as hot products and feature those high-traction items in other areas of their marketing.

Who would have thought the clientele from a Four Seasons would be active on Pinterest? The Four Seasons found that customers wanted to connect with their travel experts and plan vacations. They successfully launched a Pin-Pack-Go program that lets guests develop a custom itinerary on a group board with a Four Seasons expert. Think of all the extensions that idea can offer other businesses, from weight loss to garden planning to interior design.

Nordstrom, which we have nicknamed Shopping Heaven, started out on Pinterest to inspire customers (who doesn’t want to be inspired?) and tell a trend story. An early adopter of Pinterest, Nordstrom uses Pinterest data to see what most excites customers. They now have Top Pinned signs on items in shoes and handbags. That’s a great validation to a shopper to know that other people like it too, and it makes it easier to find in the store if you pinned it yourself. This information can be very useful for buyers and merchandisers as they make decisions about placement and order levels.

Take a look at some of your favorite businesses on Pinterest for ideas and then roll it in to your social media strategy if you don't have it there already. Have some fun and pin it on Pinterest!

   

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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