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Critiquing Malaysia Air's Crisis Communication
By: Doug Bedell
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Crisis communication hasn't been faring too well throughout the ordeal of the search for Malaysian Airlines' Flight 370.  As one of the crisis comm. breed, Jonathan Bernstein discusses what's gone amiss in the communication throes of the search for the missing plane and the 239 people who were on board, including the crew. "Malaysia Air," Bernstein begins, "has been totally lacking on the compassionate end of it from the get-go, and it's a classic mistake..."

Why won't they ever learn? one's prompted to ask. (Here's another critique, from Australia.)

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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