|Fiberfix is Duct Tape on Steroids
By: Cindy Wendland
Duct tape is a universally appealing, manly product for repairing things. It came out in different colors and patterns and launched a whole new set of applications — duct tape wallet, duct tape prom dress, and more. FiberFix is a product competing against duct tape with increased strength.
There are great product innovations, like Velcro and duct tape, which became common household items. FiberFix may well be the next great innovation. It claims to be 100 times stronger than duct tape, so the fix is strong and permanent.
FiberFix needs to be activated by water since it was based on casting tape that is used to set broken bones. Once it is activated, it is applied to a broken item with gloves and the resin begins to set on the broken items immediately. Within 10 minutes, the item is ready for use and good as new. It can fix anything from shovels to pipes to chairs. FiberFix can be sanded and painted, too.
The product was introduced by a BYU student who is completing his last semester of college. He won some entrepreneur student awards and then really got noticed once he took the product on Shark Tank. Having your product appear and get accepted on Shark Tank is like when an author’s book was selected for the Oprah book club — it nearly guarantees overnight success. The acceptance and recognition on Shark Tank put FiberFix in an additional 3,000 stores overnight. The value of the strategic partner from Shark Tank is an instant seal of approval worth more to the brand than advertising. All FiberFix needs now is to get MacGyver for their spokesperson and they are all set (pun intended).
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Roessleville, New York
Director of Marketing
San Francisco, California
Virginia Economic Development Partnership
Associate Creative Director
Well Done Marketing
Virginia Tourism Corporation
Analyst, Insights + Analytics
New York, New York
Director of Strategic Communications and A...
Software Engineer, Full-Stack
The Nielsen Company
Account Executive - Communications
New York, New York
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina
Category Merchandising Manager, ecommerce
Keurig Dr Pepper
New Media Jobs