Don't Overlook Web 'Rebranding' in Mergers/Acquisitions

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By: Doug Bedell

Here, from Mary Shacklett on TechRepublic, is a memo about an aspect of corporate and other organizational mergers that may not always be front and center, but should be high on the list — what to do about the web presence of the new company in place of the digital identities of the old ones. Mary offers "Five questions you must address," including "What is the immediate impact on web content?"

There's also the matter of protecting the domain on a decommissioned website, should one be shut down, and, of course, the need for fresh messaging and/or branding. A nice piece to have in your digital file these days — your new managers may be impressed.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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