|Quiznos: A Failed Brand
By: Len Kornblau
Quiznos has filed for Chapter 11. It’s gone from “toasty” to just plain toast!
Could advertising have saved it?
They did lots of couponing, which we know is advertising. But, live by the coupon, die by the coupon.
The TV spots rarely created a point of difference. There was nothing REALLY unique. They toasted; so what?
They could have found an alternative to Jared, Subway’s testimonial/spokesperson/endorser, whatever he was, since it seemed to change in every spot.
They should have.
But they didn’t.
Blame the marketing team?
Blame the agency team?
Blame the franchisees?
I blame them all.
There were many chances to save this brand.
They could have hired some really good people. There are lots of us who would have jumped at the challenge.
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
Email Campaign Developer & Deployment Spec...
Arlington Hts, Illinois
Creative Services Manager
Professional Photographers of America
Account Executive - Non-Sales Position
Designer/Front-End Web Developer
Center for Educational Networking
Client Services Manager
Direct Marketing Statistical Modeler
Sr. Digital Producer
Hendricks Commercial Properites
United States Sports Academy
San Francisco, California
Smith Brothers Advertising, LP
Marketing Content Strategist
San Antonio, Texas
Copywriter (Strategic Writer/Brand Content...
Greenville, South Carolina
DIGITAL MARKETING MANAGER
Fabricators & Manufacturers Association, Int'l. (FMA)
New Media Jobs