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Quiznos: A Failed Brand
By: Len Kornblau
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Quiznos has filed for Chapter 11. It’s gone from “toasty” to just plain toast!
 
Could advertising have saved it?
 
They did lots of couponing, which we know is advertising. But, live by the coupon, die by the coupon.
 
The TV spots rarely created a point of difference. There was nothing REALLY unique. They toasted; so what?
 
They could have found an alternative to Jared, Subway’s testimonial/spokesperson/endorser, whatever he was, since it seemed to change in every spot.
 
They should have.
 
But they didn’t.
 
Blame the marketing team?
 
Blame the agency team?
 
Blame the franchisees?
 
I blame them all.
 
There were many chances to save this brand.
 
They could have hired some really good people. There are lots of us who would have jumped at the challenge.


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About the Author
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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