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Is it Good or Isn't It? Just My Opinion
By: Brian Keller
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Beyond Madison Avenue wants to ask you a simple question. Is it good or isn’t it?
People talk about this all the time, and the best thing about this subject is that there is no right or wrong answer. Many of you will debate that there is a right or wrong answer for everything. We say it’s usually an opinion. Is this opinion good or isn’t it?
Please don’t mention things like the Milwaukee Bucks at 13–53 and the Chicago Cubs are out of bounds too.  
We are asking you your opinion on just a few subjects that may inspire some debate.
In the end, though, if it’s your opinion, is it good or isn’t it?
The New Cadillac Commercial
“Cadillac Made A Commercial About The American Dream, And It’s A Nightmare.” Carolyn Gregoire/ Huffington Post
“Love it or hate it, Cadillac’s new ad creates big political controversy.” Steve Olenski/Forbes
“Is Cadillac's new ad totally inspiring or completely repulsive?” Roo Ciambriello/Ad Freak
[Over 1,020,747 million YouTube views. Thumbs Up: 3,060.   Thumbs Down: 1,156.]
Ad Agency Staffer: “It was disgusting. It was all about money. We have problems here. It was all about money.” Lara/Art Director (28)
Ad Agency Staffer: “I thought it was great. It’s about America and what we’ve always done. A return to what made us great. What’s wrong with that?” Julie/Media (47) 
You be the judge.
A Response to a Question
From Marcus Bailey Worldwide
Potential Art Director: Hi, Ms. Postum. Do you have any feedback on my application and interview?
Ms. Postum, Creative Services: Oh, Mr. Rodney. I did do some investigating with the eight people who interviewed you in those two hours, and reports are all good. I’m going to look at the schedule and circle back.”
You be the judge.
The New Kia 900 Commercial
Kia's commercial, entitled "The Truth," was a big win for the company, "garnering a 7,100 percent increase in Web traffic for the K900 sedan compared to average user interest over the previous four Sundays.” LA Times via Edmunds
“It's also destined to be among the most fireworksy spots this year.” Tim Nudd/Adweek
[Over 4.5 million You Tube views. Thumbs Up: 22,949. Thumbs Down: 1,311.]
“I thought it was a Lexus until you just showed it to me.”  Freddie/Next Door Neighbor 
“You’re an idiot. Everyone knows it’s a Kia. I liked Larry Fishburne in Mystic River. Did you see Mystic River?” Georgia/Next Door Neighbor NOTE: Married we believe to Freddie.
Freddie: “This is for Kia.”
Georgia: “I told you I just liked Mystic River. I didn’t like Matrix.”

Editorial Question: Is their marriage a good idea or isn't it? In our opinion, it's good.
You be the judge.
A Response to a Question

From Marcus Bailey Worldwide
Potential Art Director: “Hi, Ms. Postum. Do you have any feedback on my application and interview?”
Ms. Postum, Creative Services: “Hi, Fernando. Call me Jill. We’re sorry you had to interview with the eight people. It’s the only way we could get you to see all you could be working with. I told people to please get back to me with their thoughts on your candidacy and it’s been too long. You’re well thought of, but of course there are other candidates. I will call you on March 21 and let you know the decision. One way or another you will speak, again, with Ray, the CD you’ll be working for.
You be the judge.
It’s Play-Along Time. Who Did These?
Expect More. Pay Less
Save Money. Live Better.
Work Hard. Be Lucky.
Life Is A Moving Target.
Designed by _______ in California
Think Different

You be the judge.

Again, it’s play-along time. Some of these brands don’t have a tagline. Which of the brands don’t have a tagline? Should they have one? 
Whole Foods

You be the judge.
We found many things in advertising that can spark an argument or an opinion. Perhaps the only way to define it may be sales, but again an opinion is interesting because sometimes we are called on to be opinion-makers.
Feel free to let us know about this column. Is it good or isn’t it? It’s your opinion.  

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About the Author
Brian Keller is the Creative Director at teeny agency in Baltimore. He graduated from the University of Maryland (English), went to grad school at NYU (Cinema Studies), & attends University of Baltimore School of Law.

Brian's been working primarily in the digital space for years but enjoys all communications avenues.

He has built the creative departments at two agencies.

He likes skateboarding with his son. He also falls off his skateboard and amuses his son. When not amusing his son or riding bikes or playing basketball or working he writes for Beyond Madison Avenue & that's why Beyond Madison Avenue appears twice in this sentence.

Find him online here and at www.teenyagency.com.
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