|Two Great Kickstarter Campaigns: Pono and Veronica Mars
By: Cindy Wendland
Pono Player, the Veronica Mars movie, and Kickstarter. These three things are a music player that keeps the audio quality high, an extended TV episode in movie form, and the crowdfunding platform that made them happen.
The city of Austin is radiating with excitement from all the announcements at their big SXSW festival. Bringing additional drama to his presentation, Neil Young launched his Kickstarter campaign for Pono right at SXSW. Pono is his high-fidelity music player and online store. The key differences with this Toblerone-shaped music player are that the music will sound from 5 to 25 times better than on other music players, and it plays any music format. The Kickstarter campaign surpassed his $800,000 goal within a few hours, hit $1.5 million while at SXSW, and is still climbing. ($2.2 million right now with 33 days to go.)
Veronica Mars is the teen-detective TV series that ran for three seasons on UPN and then the CW from 2004 to 2007. Seven years after the series ran on TV, the Veronica Mars movie will be delighting viewers when it comes out this weekend. Rob Thomas created this project and hit his goals with the Kickstarter campaign. This project shattered their fundraising goal of $2M with the pledged amount of $5.7M, and they set a new record with the highest number of backers totaling over 90,000 people.
Followers of the Veronica Mars series watched 60+ hours of the show and have intimate knowledge of a huge cast of characters and their various interpersonal relationships. The Veronica Mars movie will satisfy her fans by picking up at that 60+ point and continuing. Movies can’t develop characters that deeply, but these characters have already been developed and now will appear onscreen.
Kickstarter is an amazing enabler for bringing these ideas to fruition. The Pono music player will change the way music is heard, and the Veronica Mars movie will delight viewers. Good things do come in threes.
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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