|Honey Maid Snacks Steps Into Reality
By: Len Kornblau
I love the new Honey Maid Snacks commercial featuring gay dads, metalhead parents, and diverse families.
It’s about time.
And it’s about reality.
And it’s about “in your face” to all those who claim offense, but buy the products anyway.
It’s the 21st Century.
We have an African American President.
He was reelected!
Pot is legal.
So is gay marriage.
Diverse audiences buy products.
They buy lots of them. And often!
There are plenty of companies who should be doing such creative executions.
Meantime, to Honey Maid Snacks, I say Bravo!
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
UX Designer / Strategist
Charlotte, North Carolina
Web Developer / Internet Mktg Mgr
Kerigan Marketing Associates, Inc
Mexico Beach, Florida
Front End Demandware Developer
Eastern Mountain Sports
Brand Manager - Account Executive
The Morrison Agency (Atlanta)
Print Layout Designer
Delray Beach, Florida
San Diego, California
Vice President of Digital Experiences
Lincoln Center for the Performing Arts, Inc.
New York, New York
Admin / Community Manager - Part time
Marketing Research Manager
Experienced Database Marketer
Team Leader - Loyalty Programs
Anywhere, Multiple Locations
Senior Social Media Strategist
Reynolds and Reynolds
New Media Jobs