|Honey Maid Snacks Steps Into Reality
By: Len Kornblau
I love the new Honey Maid Snacks commercial featuring gay dads, metalhead parents, and diverse families.
It’s about time.
And it’s about reality.
And it’s about “in your face” to all those who claim offense, but buy the products anyway.
It’s the 21st Century.
We have an African American President.
He was reelected!
Pot is legal.
So is gay marriage.
Diverse audiences buy products.
They buy lots of them. And often!
There are plenty of companies who should be doing such creative executions.
Meantime, to Honey Maid Snacks, I say Bravo!
Len Kornblau (@ProfessorAdwiz on Twitter) is an advertising and marketing pro who has taught at universities and excelled at field marketing and account service.
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